The abundance of dating sites in the market today is causing many dating service providers to consider offering free dating services to lure members to their sites. The rising competition for business is making it difficult for many dating sites to stay afloat; hence, their marketing strategy is to offer free dating services which can attract more members to their sites over their competitors.

Survival charges

However, as these dating sites are set up to make a profit to survive in the business, there must be certain charges accrued. One of the charges imposed by these online dating service providers is to charge a service fee for every service rendered if there is no membership fee. There may be a necessity for the members to call for the technical assistance of the dating service providers once in a while especially if the members are not IT literate or IT savvy enough to handle the technical aspects of the computer or technology.

There may also be service fees for registration or application to the preferred website even though the dating sites offer free dating membership. Some dating site providers charge a utility fee where every dating feature used is charged; for example, searching for preferred members can be charged by per search or per criterion selected.

Marketing strategies

Other dating service providers may offer free dating selection options if their members sign up for lifetime memberships. Members who bring in other new members to join the service site may secure free dating coupons which can reduce their membership cost upon renewal or claim an extra dating feature that is not currently available to the member due to the different membership level.

These are just some of the innovative marketing strategies of the online dating service providers who can offer many free dating incentives to boost their membership number. There is really no totally free service for any business; much less the online dating business which is doing so well.

Even desperate Online Dating providers who may not be doing well would only offer lower rates than the market competition but not a totally free dating option unless it is part of their marketing strategy. For example, a dating service provider might organize a competition amongst its members to draw more members to join their dating site; the member with the most number of friends joining the site as members would get a free dating membership extension of say, 3 months or 6 months.

Our dating websites are part of one of the fastest growing communities of Online Dating Site Canada. Join us and find your match for free.


Here you can read my articles on Addyson Janyl Articles.And You can also read my bookmarks on Addyson Janyl Bookmarks.

To add a comment please login by clicking here